For their women’s Fall/Winter 2014 campaign, rag & bone cast American actress Winona Ryder. The campaign was shot in Coney Island, New York by world renowned photographer Glen Luchford. “To us, Winona Ryder is a bone fide icon. One of the things that makes her so cool is that although she has this incredible career, she isn’t interested in being a movie star. For her, it’s all about the craft. She also has this beautiful timeless quality,”- Marcus Wainwright.
“We wanted to shoot our FW14 campaigns in New York and thought Coney Island, with its gritty amusement district which is so atmospheric and authentic, would be a good fit,” Wainwright continues. “No direction was given - the talent was shot in a freewheeling style so their personalities would come through.” Art direction by Peter Miles. Hair and make-up/grooming by Duffy and Gucci Westman respectively.