For their men’s Fall/Winter 2014 campaign, rag & bone cast American actor Michael Pitt. The campaign was shot in Coney Island, New York by world renowned photographer Glen Luchford. “We established a strong relationship with Michael on our FW13 campaign - he absolutely gets our brand and looks amazing in the clothes. He’s a very talented guy with a lot of artistic integrity,” - David Neville
“We wanted to shoot our FW14 campaigns in New York and thought Coney Island, with its gritty amusement district which is so atmospheric and authentic, would be a good fit,” Wainwright continues. “No direction was given - the talent was shot in a freewheeling style so their personalities would come through.” Art direction by Peter Miles. Hair and make-up/grooming by Duffy and Gucci Westman respectively.