Chelsea in Bloom

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For this year’s Chelsea in Bloom, we interpreted the theme of Creation in Colour – a journey through fashion, food and lifestyle – by reflecting upon the guys’ personal odyssey, from the UK to the US and the mutual significance of both countries to rag & bone.

David’s mom Dilly, whose dexterity at creating beautiful floral displays helped rag & bone scoop one of the top prize’s last year, was once again at the helm of our entry at the prestigious annual floral show. Using beautiful red, white and blue flowers, Dilly created a Union Jack and a US flag, both taking pride of place in the store windows. The rainbow, adorning the store’s arch, represents rag & bone’s passion and commitment to design creativity and innovation.