Check out this behind the scenes film by Brad Reeb featuring Léa Seydoux and Michael Pitt on their respective rag & bone Fall / Winter 2013 campaign shoots. Both subjects were shot day to night in the grittier parts of New York’s cityscape by legendary photographer Glen Luchford. "There was no direction given for the campaign photography or films – the premise was simply to let the imagery tell the story," explains Marcus of the concept. "Two gorgeous, interesting actors against the backdrop of New York City. That's all you need," agrees Luchford.